When My husband Kai & I started looking for products in 2019 to sell in our shop, we wanted them to match our beloved timepieces – not some cheaply made overpriced product.

Our handmade watch rolls do exactly that. They are the watch rolls your watches really deserve.

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For our watch rolls only the best quality leather is used.

Our winter 2021 collection is made from TOGO, a very exclusive kind of leather. If you have ever held one of the most high-end luxury handbags, you probably know how TOGO leather feels like!

For every luxury watch you need a place to store it just as elegant as the watches itself. Our watchrolls provide exactly that.

Make sure not to miss the complete collection reveal!

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simple & safely stored.

Each watch sits on its own, soft suede leather cushion and is separately stored within the watch roll.

Thanks to the sophisticated rivet system you can easily take out each watch individually so the rest of your watches remain safely in your roll.

This system also protects your watches from bumping against each other during transport.

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The accessory market for luxury goods is flooded with cheap and tacky watch rolls with dubious origins that simply slap on a fake ‘Swiss Made’ seal so they can completely overprice them. 

We value actual quality and genuine craftsmanship. Not mass producing masked as luxury.

Every single one of our watch rolls is made by hand from one of the 50 lorimer at the 700m2 BOSPHORUS atelier in Malatya City, Turkey. 

As soon as you hold one of our watch rolls you’ll notice the difference. Promised.

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JOIN thousands of happy clients

Jenni Elle

In Germany my husband Kai and I started selling our products in mid 2019.

Since then we have gathered over 2.500 clients with a satisfaction rate of over 99% and return rates under 2%.

I would be happy to also welcome you as a happy customer!

We ship to almost every country and you get free shipping & free 30-days-returns from wherever you order!

Hear what other watch enthusiasts say about our watch rolls

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Hi Kai, Jenni and the rest of the team! This morning my absolutely unique and special watch roll arrived. Very well made, high quality material. I’m super pleased with it. Thanks again for the quick delivery.
Best, Ralf

Hey, thank you for your efforts! The package just arrived. The quality is really outstanding and you definitely exceeded my expectations. My dad is going to be very happy with his christmas present. Wish you a merry Christmas and a happy new year.  All the best, Steffen

My watch roll just arrived. Everything worked out perfectly – buying in the shop was super easy to understand und shipping was quick, too! (..) The roll looks even more beautiful in real life. My partner is probably going to be just as excited as Jenni in her video. Stay healthy! 


I’ll be announcing the launch as soon as the watch roll winter 2021 collection is revealed.

Make sure to subscribe to my newsletter to not miss out on it!

We will be shipping to almost every country including the USA, Canada, UK, Singapore, Switzerland, the whole EU & more. Shipping & returns are 100% free for every shipping location we ship to.

All watch rolls in our shop are in stock and ready to be shipped out immediately after you placed your order.

Depending on where you live, shipping will take from 2-3 days up to 2 or 3 weeks until your order arrives. Internationally we always pick shipping by air to make sure your order gets to you as fast as possible!

But no worries: Your package will be insured, you’ll get a tracking link and shipping is 100% free for all countries we ship to.

Many like to use our watch rolls to safely store their watches in their safes, lockers etc. The measurements down below will help you to find the size best suited for your needs.

(Dimensions and weight are the same for every material within the same size range)

Here are the measurements for the different sizes: 

For 3 watches: 23 x 11 x 9 cm / 380g

For 4 watches: 31 x 11 x 9 cm / 500g

(Weight without watches)

Almost any watch in any case size will fit into our watch rolls. Doesn’t matter if it’s a Lady-Datejust or an Audemars Piguet Royal Oak Offshore or a Panerai with a case diameter of 47mm+.

In case you are unsure about it sizing – no worries: Your are free to send back your watch roll within 30 days and get your money back if you’re not happy.

If you have any further questions, do not hesitate to contact me via email at!


We often get the question, whether or not smaller (or oversized) watch band sizes would fit around our cushions without unnecessarily stretching the band or them sitting on there to loose. 

Most watches band sizes (according to your wrist circumference) will fit perfectly onto our cushions.

Our cushions have a compactly padded core and are wrapped in ultra soft suede leather. That way we can ensure a snug fit without unnecessarily stretching your watch band so they fit perfectly and sit safely in your watch roll.

We offer two different cushion sizes: For wrists with a circumference below 160mm (6,29 inches) we recommend going for our small cushions, anything above 160mm should opt for our standard sizes cushions.

In case you are unsure about sizing – no worries: You can swap cushions within 60 days of delivery and you’re also free to send back your watch roll within 30 days and get your money back if you’re unhappy.

If you have any further questions, do not hesitate to contact me via email at!


No worries – you can return your order within 30 days from delivery and you do not have to state a reason for your return.

Just make sure to send me an email to to let me know that you want to make use of your right to return so I can handle the rest for you. 

For more details on returns you can check out or terms of business


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